While cattle ranching is the backbone of Ciardullo Ranch, their operation extends far beyond livestock. Erica Ciardullo comes from a teaching background which she uses to provide insightful education to the public and has built a successful homesteading business; offering products like whipped body tallow, sourdough starter kits, honey, and coffee. And of course grass fed and finished beef. Click here to shop and support-head on over to their beautiful website!

In an era where authenticity is prized, Joshua Ciardullo has turned his everyday ranching lifestyle into a thriving content creation business. Sharing the lifestyle and educating those who may not live it everyday through genuine western and outdoor storytelling. By capturing raw, unfiltered ranch life Josh provides an invaluable perspective that resonates with audiences beyond the agricultural world. Through photo and videography he highlights the rugged beauty and work ethic behind the ranching lifestyle.

Joshua Ciardullo’s journey from firefighter to rancher and homesteader is one of self-reliance, resourcefulness, and lifelong learning. With no formal background in agriculture, he relied on books, magazines, blogs, and YouTube videos to develop the skills necessary for running a successful ranch. Over time, his dedication and willingness to adapt have turned a small hobby farm into a thriving, multifaceted operation. His success in content creation happened organically, with brands recognizing the authenticity of his ranching lifestyle and reaching out for collaborations.

Ranch life is often romanticized, but Josh shares some insight into the daily grind and sacrifice it takes to run a ranch. A typical day on Ciardullo Ranch is dictated by the demands of the land and livestock. During calving season, early mornings and late nights are the norm, ensuring the health and safety of newborn calves. Outside of that, rotational grazing, fence maintenance, and daily feeding routines keep them constantly engaged. The homestead side of the operation requires equal attention—tending to goats, chickens, and other livestock while fulfilling orders for their growing product line. It’s a lifestyle rooted in hard work, but also in deep satisfaction—one where every effort directly contributes to their self-sufficiency and legacy. The Ciardullo's resourcefulness and work ethic have brought them far and served them well. In tough economic times they have diversified, adapted and continue to put in the work everyday to keep living their American dream. 

Josh says "hold the line and keep the lights on". Despite all the challenges of ranching that the modern world complicates further with fluxing prices on beef and ever increasing operation costs, their commitment to the lifestyle remains steady. For the Ciardullo family, ranching isn’t a job—it’s a way of life, a calling, and a commitment to something bigger than themselves. Their strong faith, stewardship to the land and unrelenting grit keeps them fighting the good fight. Josh shared his convictions about keeping tradition alive, taking pride in their craft of ranching, cowboying, and animal husbandry. He expressed his desire to maintain the integrity of their practices, keeping the "old cowboy" spirit alive wearing a pearl snap and high quality denim. As the Ciardullos continue to expand their cattle operation, refine their homesteading business, and create compelling content, one thing is certain: their story is one to watch. And through their dedication to the land, their animals, and their values, they are ensuring that the Western way of life remains strong for generations to come.