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RUGGED ROAD 85 V2 Cooler

Regular price $399.00

Color: Gunmetal Gray

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All orders over $100 get Free Shipping to the lower 48 states!

30 Day Returns

Keep what you like. Send back what you don't. Returnable in original condition within 30 days.

Best Price Guaranteed

Find a better price up to 7 days after your purchase and we'll match it.

Giving Back

Part of our profits go towards restoring our National Parks, local Ranchs / Farms, and to keep America beautiful for future generations.

Rooted in Tradition

From our family's adventurous spirit since 1630 to your doorstep, every purchase is backed by centuries of trust and tradition.

Description

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 85 is unlike anything else on the market. So, how have we managed to create an ultralight high-performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite Coating. Rigorite is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.

Features

The Rugged Road 85 V2 cooler is built for those who live for adventure.

This cooler combines ultralight design, exceptional durability, and unmatched ice retention, keeping contents cold for days on end.

Its upright floating capability makes it a must-have for water activities, ensuring your essentials are always within reach.

  • Ultralight: Coming in at less than half the weight of the competition, the Rugged Road 85 is easy to carry to your campsite, on and off your boat, or wherever life takes you.
  • Large Interior Capacity: Eliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space. This cooler fits up to 85 12oz cans plus ice! 
  • Up to 7 days of ice — top 1% performance: Go further for longer without worrying about refilling your ice. 
  • Floats Upright: Rugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded).
  • Multi-Purpose Lid: The reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.
  • “Double-Up” Handle System: The double handle system makes this cooler easy to carry, even when it’s full.
  • “Get a Grip” Non-Slip Surface: Handle your cooler with confidence, even in wet or icy environments.

Tech Specs

Holds up to 85 12oz cans plus ice

Free Accessories Included

Every Rugged Road 85 V2 cooler includes an insulated 18 oz. water bottle, a snack rack, and a sliding divider, adding over $80 in additional value and keeping your items neatly organized and accessible.

LIFETIME Warranty

Every Rugged Cooler comes with a LIFETIME* warranty, ensuring your investment is protected.

*Please note that you must register your warranty within 45 days of purchase to qualify for warranty at any point. Please see further details about warranty information.

About the Brand

Rugged Road embodies a spirit of durability and innovation, rooted in founder Spencer’s visionary journey that began with a high school chemistry class. Inspired by military-grade technology, Spencer envisioned creating ultralight, blast-proof coolers that redefine durability in outdoor gear. Overcoming initial challenges through a successful Kickstarter campaign, Rugged Road has evolved into a brand synonymous with high-performance coolers trusted by adventurers worldwide. Each product reflects our commitment to pushing boundaries, ensuring reliability and resilience for every outdoor expedition.

ULTRALIGHT

At 50% lighter than the competition, the Rugged Road 85 V2 is designed for effortless transport without losing storage space.

RIGORITE COATING

Designed to brave the toughest outdoor challenges, this cooler's sturdy shell provides maximum protection.

FRIDGITE INSULATIVE TECHNOLOGY

With advanced insulation, your ice stays frozen for up to 7 days, delivering exceptional performance.

"HEADS-UP" FLOATABILITY

Built to float upright, the cooler keeps your belongings dry and easily accessible in any water environment.

KICK FLIP LID

The reversible lid features built-in cup holders and doubles as a cutting board, providing added convenience and functionality for all your outdoor activities.

"DOUBLE UP" HANDLE SYSTEM

With easy-to-grip handles, transporting the cooler is simple, even when it's fully loaded.

"GET A GRIP" NON-SLIP SURFACE

Designed with a non-slip surface, the cooler offers a secure hold in wet or icy environments.

THE NEW STANDARD IN ULTRALIGHT COOLERS

Rugged Road coolers redefine what's possible in performance coolers. Our patented construction process yields coolers that are up to 50% lighter than leading competitors, making them incredibly easy to transport without compromising on strength or durability.

UNINTERRUPTED FUN ON THE WATER

Experience a new level of convenience and enjoyment on your water adventures with Rugged Road coolers. Unlike traditional coolers that tip and leak, ours are designed to float upright, thanks to our unique "Heads-Up" Floatability™ technology. This means your drinks and snacks stay dry and within arm's reach, so you can relax and enjoy your time on the water without interruption.

THE GOLD STANDARD IN ICE RETENTION

Don't settle for a cooler that can't keep up. Rugged Road coolers outperform the competition with ice retention that lasts up to 7 days. Our advanced insulation technology ensures your food and drinks stay refreshingly chilled throughout your adventure. Enjoy peace of mind knowing your provisions will remain perfectly chilled, whether you're exploring the backcountry or relaxing at the beach.

PACK MORE, PLAY MORE

Don't let your cooler cramp your style. Rugged Road coolers are engineered with thinner walls and superior insulation, maximizing interior space without sacrificing ice retention. That means you can pack up to 85 12 oz. cans plus ice — more than the competition — while still enjoying the same superior cooling performance. With plenty of room for drinks, snacks, meals, and your essentials, the Rugged Road cooler is the ultimate companion for any adventure.

NUMBERS DON'T LIE

Last day to order with guaranteed delivery by Christmas is December 17th!

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