Tight Gear. Loose Plans.

RUX was born out of a desire to unlock a more agile lifestyle by freeing up more time, space and energy. Founded on the wild west coast of BC, Canada in 2019 by industrial designer Tony Richardson and entrepreneurs Andre Charland and Jamie Bond. They create more than bags or boxes. They build socio-technical systems to improve quality in people’s lives. They aim to liberate you and your gear for a wildly dynamic life well-lived. They believe less is more, systems are good, the planet is worth preserving, and right might be wrong unless you challenge it.